This is a complete, public evidence brief for anyone exploring Dan Crane’s work, thinking, and practical experience.
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Dan brings 25+ years of technology, product, and operating leadership across startups, scale-ups, private companies, and ASX-listed enterprises.
His work spans CTO, COO, CEO-level digital leadership, innovation, product, platform, and hands-on AI delivery.
InfoAddict is a public record of that work: a place to share practical experiments, tested ideas, and evidence of how technology decisions become useful products and operating systems.
Technology strategy, operating models, board and executive communication, roadmap and delivery leadership, architecture and vendor decisions, and pragmatic transformation programmes.
LLMs, custom AI agents, agentic workflows, Model Context Protocol integrations, RAG architectures, prompt engineering, workflow automation, and AI-assisted development. Dan selects models and tooling for the use case across OpenAI, Anthropic, Google, Meta, Mistral, and open-source ecosystems.
End-to-end product ownership: customer discovery, roadmaps, prioritisation, business cases, pricing and packaging, build-versus-buy decisions, vendor selection, go-to-market, success metrics, and iteration.
Enterprise architecture, APIs and integrations, data governance, cybersecurity governance, privacy, identity, compliance, incident response, and DevOps. Current Cloudflare-native delivery sits alongside prior AWS, Microsoft Dynamics, enterprise SaaS, identity, integration, and high-availability operating experience.
Team design and scaling, hiring, remote and distributed leadership, operating cadence, professional development, AI adoption programmes, and practical capability transfer rather than dependency.
Tatts Group
Proposed a centralised digital function to the board, built Tatts Online from 3 people to 80+ people, and helped deliver tatts.com as Australia's first combined wagering and lotteries platform reaching A$1bn annual turnover in a regulated ASX-listed environment.
Explore evidencePresper Labs
Led technology strategy, product delivery, AI deployment, and IT operations across five concurrent brands in Asia and the Middle East. A distributed team of six delivered approximately 4× output and a 60% operating-cost reduction through AI-enabled workflows.
Explore evidenceHorizon State
Led research and innovation at the original Horizon State, then returned as COO after voluntary administration and an asset sale when the new owners asked him to operationalise the business, own the product roadmap, and support the next stage of delivery.
Explore evidenceAnRKey X / gDEX
Alongside the Horizon State COO role, led digital product strategy and technology operations for a gaming platform and took a new platform vertical from concept through architecture to launch.
Explore evidenceCentrebet Group
Managed application and infrastructure systems for a racing arm, leading an overhaul that reduced the team required from five to two while maintaining or improving uptime.
Explore evidenceInfoAddict
A public platform for professional reputation, practical experiments, Cloudflare-native architecture, product thinking, and evidence-led technology work.
Explore evidencePublic work that shows the same hands-on product, AI, Cloudflare, and operating depth in a current delivery context.
Voice-first AI strategic mentorship platform
Owned audiovisual music platform
AI-powered meal-planning product
AI SEO research and content automation
InfoAddict publishes no services, rates, packages, scopes, or consulting availability. It is a place to examine work, thinking, and experiments, then decide whether a professional connection would be useful.
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