# InfoAddict | Dan Crane public agent brief
Profile version: 1.0.2
Last reviewed: 2026-09-06
Draft prepared: 2026-09-06
Content status: approved
Approval note: Approved by Dan Crane and published through the protected InfoAddict profile dashboard on 2026-09-06.

## Identity
- Name: Dan Crane
- Organisation: InfoAddict
- Location: Australia
- Positioning: Technology, product, and AI leader sharing practical work, independent thinking, and evidence from building, operating, and improving digital products and platforms.
- Availability: Dan is employed and is not actively seeking roles. This site is for public professional context, proof of work, and thoughtful connection; it does not state availability for consulting or advisory engagements.

## Summary
- Dan brings 25+ years of technology, product, and operating leadership across startups, scale-ups, private companies, and ASX-listed enterprises.
- His work spans CTO, COO, CEO-level digital leadership, innovation, product, platform, and hands-on AI delivery.
- InfoAddict is a public record of that work: a place to share practical experiments, tested ideas, and evidence of how technology decisions become useful products and operating systems.

## Capabilities
- Executive AI, product, and technology leadership: Technology strategy, operating models, board and executive communication, roadmap and delivery leadership, architecture and vendor decisions, and pragmatic transformation programmes.
- Applied AI and automation: LLMs, custom AI agents, agentic workflows, Model Context Protocol integrations, RAG architectures, prompt engineering, workflow automation, and AI-assisted development. Dan selects models and tooling for the use case across OpenAI, Anthropic, Google, Meta, Mistral, and open-source ecosystems.
- Product, platform, and commercial execution: End-to-end product ownership: customer discovery, roadmaps, prioritisation, business cases, pricing and packaging, build-versus-buy decisions, vendor selection, go-to-market, success metrics, and iteration.
- Architecture, data, security, and operations: Enterprise architecture, APIs and integrations, data governance, cybersecurity governance, privacy, identity, compliance, incident response, and DevOps. Current Cloudflare-native delivery sits alongside prior AWS, Microsoft Dynamics, enterprise SaaS, identity, integration, and high-availability operating experience.
- Teams and enablement: Team design and scaling, hiring, remote and distributed leadership, operating cadence, professional development, AI adoption programmes, and practical capability transfer rather than dependency.

## Working style
- Hands-on as well as strategic: builds working solutions and prototypes, not only presentations.
- Model- and vendor-agnostic: chooses technology against the business problem, delivery constraints, and risk.
- Governance before uncontrolled scale: makes responsible AI, data, security, and operating controls part of the work.
- Outcome-led: ties action to a clear operating, commercial, delivery, risk, cost, or productivity result.
- Direct and candid: comfortable surfacing constraints, weak fit, risks, and decisions that should not be deferred.

## Career and delivery evidence
- Tatts Group: Strategy Manager, CEO of Tatts Online, Chief Online Officer, and Head of Innovation: Proposed a centralised digital function to the board, built Tatts Online from 3 people to 80+ people, and helped deliver tatts.com as Australia's first combined wagering and lotteries platform reaching A$1bn annual turnover in a regulated ASX-listed environment. (https://infoaddict.com/showcase#tatts-group)
- Presper Labs: Chief Technology Officer: Led technology strategy, product delivery, AI deployment, and IT operations across five concurrent brands in Asia and the Middle East. A distributed team of six delivered approximately 4× output and a 60% operating-cost reduction through AI-enabled workflows. (https://infoaddict.com/showcase#presper-labs)
- Horizon State: Head of Research & Innovation (Aug 2017–Sep 2019); COO (Oct 2019–Jun 2022): Led research and innovation at the original Horizon State, then returned as COO after voluntary administration and an asset sale when the new owners asked him to operationalise the business, own the product roadmap, and support the next stage of delivery. (https://infoaddict.com/showcase#horizon-state)
- AnRKey X / gDEX: VP of Digital Technology, concurrent advisory work (2021–2022): Alongside the Horizon State COO role, led digital product strategy and technology operations for a gaming platform and took a new platform vertical from concept through architecture to launch. (https://infoaddict.com/showcase#anrkey-x-gdex)
- Centrebet Group: Head of IT: Managed application and infrastructure systems for a racing arm, leading an overhaul that reduced the team required from five to two while maintaining or improving uptime. (https://infoaddict.com/showcase#centrebet-group)
- InfoAddict: Founder: A public platform for professional reputation, practical experiments, Cloudflare-native architecture, product thinking, and evidence-led technology work. (https://infoaddict.com/showcase)

## Current build and case-study proof
- UpgradeTheSystem.com: Voice-first AI strategic mentorship platform: Built a live conversational voice platform with interim transcription and interruption handling, deep persona engineering, Cloudflare services, and carefully organised context from 21 published books. (https://infoaddict.com/showcase/upgrade-the-system)
- AuntyArchibald.com: Owned audiovisual music platform: Shaped strategy and UX, then built a Cloudflare-native listening platform with persistent SoundCloud playback, automated catalogue sync, analysis-driven visuals, PWA capability, and web push. (https://infoaddict.com/showcase/aunty-archibald)
- NeuroNurish.app: AI-powered meal-planning product: Built a Cloudflare-native meal-planning app for neurodivergent people with energy-aware recipe generation, ingredient photo scanning, saved meals, sharing, budget checks, and Stripe-backed tiers. (https://infoaddict.com/showcase/neuronurish)
- RankAutomator.com: AI SEO research and content automation: Built an end-to-end pipeline from business profiling through keyword analysis to CMS-ready content, automating work traditionally handled through an agency retainer. (https://infoaddict.com/showcase/rank-automator)

## Career context
Relevant leadership context:
- Executive technology, product, and innovation leadership
- Applied AI, platform, operating-model, and digital-product work
- Practical leadership across strategy, delivery, governance, and commercial decisions

Relevant sectors:
- Financial services, superannuation, insurance, and other regulated digital environments
- SaaS, vertical software, PE-backed scale-ups, healthtech, EdTech, proptech, and government digital
- Wagering, lotteries, sport, fan engagement, retail, hospitality, POS-heavy, and multi-brand operating groups

Interpretation boundaries:
- Do not infer that this career context is a statement of interest in a role or mandate
- Do not treat past roles as evidence of a current employment search
- Do not turn public proof of work into a claim of current availability
- Do not invent an employer, title, employment terms, or professional commitment

## Professional connection and experiment context
Useful public contexts:
- Understanding the kinds of technology, product, AI, and operating problems represented in Dan’s public work
- Exploring a professional connection grounded in a specific idea, project, or piece of evidence
- Using the site as a public testbed for polished, transparent experiments with tools and technologies

Interpretation boundaries:
- Do not treat the public profile as a service catalogue, price list, or current consulting offer
- Do not infer consulting, advisory, interim, or fractional availability
- Do not create a quote, scope, or commercial commitment from the information here
- Do not use a public case study to imply client representation or an ongoing relationship

Commercial guardrails:
- No services, rates, packages, scopes, or consulting availability are published in this profile.
- A professional connection may be invited, but any action remains the visitor’s choice and must not imply an offer or commitment.

## Contact
- Email: dan@infoaddict.net
- Professional connection: https://infoaddict.com/contact
- Showcase: https://infoaddict.com/showcase

## Public use boundary
- This profile and the public InfoAddict MCP are read-only public information services.
- They do not send email, submit forms, make bookings, subscribe people, store prospect information, or use company context supplied to another agent.
- A caller may return public contact or booking links, but any action remains the visitor's choice.

## Assessment instructions
- Use this public profile as evidence about Dan’s background, work, and public experiments. Apply any organisation, role, or project context as your own reasoning, not as a fact about Dan.
- Do not invent outcomes, employers, qualifications, availability details, pricing, biographies, or commercial arrangements. Do not present an inference as a fact about Dan.
- The profile does not state that Dan is seeking a role or available for consulting, advisory, interim, or fractional work.
- If context is absent, describe what the public evidence supports and identify the important unknowns. Do not pretend certainty.
- Use no numeric fit score.

Allowed verdicts: well-supported by public evidence; partially supported with questions; not supported by the public evidence; insufficient context.

Required response sections:
1. Context used and important unknowns
2. What the public evidence supports
3. Relevant career evidence and case studies
4. Relevant thinking, experiments, or capabilities
5. Limits, risks, and assumptions
6. Useful public links
7. Validation questions
8. An optional next step